Moran Sharoni, Founder of besTea
Most skincare founder stories start the same way. Most skincare founder stories start the same way.
besTea did not start with a missing product.
It started with a missing question.
The product was not missing.
The question was.
Most skincare founder stories begin with a product the founder could not find. besTea began differently. I was not searching for another ingredient, texture or claim. I kept returning to the format itself and asking why treatment skincare had to be liquid before anyone was ready to use it.
Others Asked
"What if water wasn't passive?"
I Asked
"What if skincare wasn't liquid at all?"
Beauty keeps changing the formula.
Not the format.
I founded besTea around a simple observation: skincare keeps changing what goes into the formula while the format itself stays almost untouched. New actives, textures and claims arrive constantly, but treatment skincare is still usually prepared as a liquid long before use.
I'm Moran Sharoni, founder and CEO of besTea. My background is in brand strategy, advertising and marketing communications, not cosmetic manufacturing. That distance helped me notice the question the industry had stopped asking: why must the treatment already be liquid?
Connect on LinkedIn →A formula can be copied.
A format is harder to imitate.
besTea is built around more than a formula. Activated Skincare is its patent-pending format for face and body treatments that stay dry until ordinary water is added at the moment of use. The first treatment is for the face and is currently in technical development.
See it first.
Development milestones and first invitations
to future product testing. Nothing else, ever.
Only the updates you asked for.