What Is Activated Skincare?
Skincare that begins when you do.
Your cleanser should be quick and your moisturizer effortless. Activated Skincare is for the moments you choose to treat your skin, so if you are giving it 20 minutes, make them count.
A treatment you activate when you are ready.
Most skincare is sold ready to use. Activated Skincare takes a different approach: the treatment stays dry until ordinary water is added immediately before use. What changes is not the ingredient list, but when the treatment comes together.
Ready to use.
Or activated at use.
Both are valid; they simply begin at different times. Active-ingredient skincare tells you what is in the formula. Activated Skincare tells you when the treatment is prepared. A product can be both.
| Ready-to-use skincare | Activated Skincare |
|---|---|
| Ready before use. | Dry before use. |
| Used as sold. | Activated with ordinary water immediately before use. |
| Defined by being ready to apply. | Defined by the moment of activation. |
Ready-to-use skincare and Activated Skincare begin at different times. If you are trying to work out whether a product already on your shelf is still usable, read our straight guide to skincare shelf life, expiration dates and PAO symbols.
Ordinary water.
Nothing extra to buy.
Nothing special to order and nothing extra to remember. Just add ordinary water when you are ready. There is no second product taking up space on your shelf, no activator bottle to pack, and nothing extra to throw away when you are done.
Face first.
Body next.
The first besTea treatment is for the face and is currently in technical development. A body treatment follows. Both are built around the same principle: dry before use, activated with ordinary water when you are ready.
When Does Skincare Begin? →Frequently Asked Questions
What is Activated Skincare?
Activated Skincare is a dry skincare format activated with ordinary water immediately before use.
Is Activated Skincare the same as waterless skincare?
Not exactly. Waterless describes the dry state. Activated Skincare describes when ordinary water is added and the treatment begins.
Does Activated Skincare require a special activator?
No. besTea is designed to activate with ordinary water. There is no proprietary activator or extra bottle.
Is besTea available yet?
besTea is currently in development. Use See It First for development milestones and the first invitations to future product testing.
See it first.
Development milestones and first invitations
to future product testing. Nothing else, ever.
Only the updates you asked for.