What Is Activated Skincare?
Skincare that begins when you do.
The treatment stays dry through storage. Add ordinary water, and it becomes ready to apply.
A treatment you activate when you are ready.
Most skincare is manufactured ready to use. Activated Skincare changes the format: the treatment itself remains dry through storage and is activated with ordinary water at the moment of use.
Ready to use.
Or activated at use.
Ready-to-use skincare is prepared before it reaches you. Activated Skincare remains dry until you prepare it. The distinction is not simply the ingredient list. It is the treatment format and when it becomes ready to apply. A treatment can contain active ingredients and still belong to either format.
| Ready-to-use skincare | Activated Skincare |
|---|---|
| Prepared before use. | Remains dry through storage. |
| Used as sold. | Activated with ordinary water at the moment of use. |
| Defined by being ready to apply. | Defined by its dry-to-activated treatment format. |
These formats begin at different times. If you are deciding whether a product already on your shelf is still usable, read our straight guide to skincare shelf life, expiration dates and PAO symbols.
Ordinary water.
Nothing extra to buy.
No special serum, proprietary activator or device is required. You add ordinary water, then apply the treatment. It is one extra step, reserved for the moments you choose to treat your skin.
Face first.
Body next.
besTea is beginning with a facial treatment, currently in technical development. A body treatment follows. Both use the same treatment format: dry through storage and activated with ordinary water at the moment of use.
When Does Skincare Begin? →Frequently Asked Questions
What is Activated Skincare?
Activated Skincare is a treatment format that stays dry through storage and is activated with ordinary water at the moment of use.
Is Activated Skincare the same as waterless skincare?
No. Waterless describes a product’s state before use. Activated Skincare describes the treatment format: it stays dry through storage and is activated with ordinary water at the moment of use.
Does Activated Skincare require a special activator?
No. Ordinary water is the activator. No special serum, extra product or device is required.
Is besTea available yet?
besTea’s first facial treatment is currently in technical development. See It First shares development milestones and the first invitations to future product testing.
See it first.
Development milestones and first invitations
to future product testing. Nothing else, ever.
Only the updates you asked for.